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Journal of Education for Business Volume 80, 2004 - Issue 1
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Original Article

A Collaborative Effort at Marketing the University: Detailing a Student-Centered Approach

Judith H. Washburn University of Tampa Tampa, Florida
&
Susan M. Petroshius Bowling Green State University Bowling Green, Ohio
Pages 35-40 | Published online: 07 Aug 2010

Citations (10)

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CarissaM. Holler. (2009) Client-Based Projects and the ACRL Information Literacy Competency Standards for Higher Education. Behavioral & Social Sciences Librarian 28:1-2, pages 7-22.
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Articles from other publishers (9)

Teegan Green & Jay Weerawardena. (2021) Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development. Australasian Marketing Journal 29:1, pages 54-65.
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Nicky Kanade & Bruce Curtis. (2019) Student debt, neoliberalism and frame analysis: A Goffmanesque account of neoliberal governmentality. Journal of Sociology 55:3, pages 511-527.
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Vanaja Menon Vadakepat & Devaki Vadakepat Menon. (2019) Glocalising university websites: culturally formatted Arab sentiments. Journal of Islamic Marketing 11:5, pages 1073-1089.
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François-Xavier de Vaujany, Sara Winterstorm Varlander & Emmanuelle Vaast. 2019. Materiality in Institutions. Materiality in Institutions 183 218 .
Serkan Bolat, Ann E. Fairhurst, Youn-Kyung Kim & Senay Solak. 2015. Revolution in Marketing: Market Driving Changes. Revolution in Marketing: Market Driving Changes 192 198 .
Gary L. Clark, Michael E. King & Iksu Jurn. (2012) A Tutorial Guide About How to Manage a Client-Financed Project. Journal of Marketing Education 34:3, pages 265-283.
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John W. Weber & Steven W. Englehart. (2011) Enhancing business education through integrated curriculum delivery. Journal of Management Development 30:6, pages 558-568.
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Georgiana CraciunHope Bober Corrigan. (2009) An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure. Journal of Marketing Education 32:2, pages 116-127.
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Shay A. Schroetter & M. Cecilia Wendler. (2008) Capstone Experience: Analysis of an Educational Concept for Nursing. Journal of Professional Nursing 24:2, pages 71-79.
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