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Journal of Business Economics and Management Volume 17, 2016 - Issue 6
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Original Articles

Expanding the boundary of brand extensions through brand relationship quality

Esra ArikanIstanbul Bilgi University, Istanbul, TurkeyCorrespondence[email protected]
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,
Cengiz YilmazMiddle East Technical University, Ankara, Turkey Abdullah Gul University, Kayseri, TurkeyView further author information
&
Muzaffer BodurBogazici University, Istanbul, TurkeyView further author information
Pages 930-944 | Received 08 Jun 2015, Accepted 01 Aug 2016, Published online: 21 Dec 2016

Citations (5)

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Hui Jiang, Kaichao Wang, Jiahui Bian, Yuangao Chen, Shuiqing Yang, Shasha Zhou & Gang Li. (2023) Exchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation. Journal of Relationship Marketing 0:0, pages 1-29.
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Articles from other publishers (4)

Zhenghao Tong, Soyeong Lee & Hongjoo Woo. (2023) The effects of product-brand fit and brand type on wearable smart masks. Research Journal of Textile and Apparel.
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Shubhomoy Banerjee & Ateeque Shaikh. (2022) Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment. Journal of Product & Brand Management 31:7, pages 1005-1017.
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Timm Teubner, Marc T. P. Adam & Florian Hawlitschek. (2019) Unlocking Online Reputation. Business & Information Systems Engineering 62:6, pages 501-513.
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Naser Pourazad, Lara Stocchi & Vipul Pare. (2021) Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions. Australasian Marketing Journal 27:4, pages 249-260.
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