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Small Enterprise Research Volume 16, 2008 - Issue 2
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Original Articles

Strategie Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand

Roger BrooksbankDepartment of Marketing, Waikato Management School University of Waikato Private Bag 3105, Hamilton, New ZealandCorrespondence[email protected]
,
Ron GarlandDepartment of Marketing, Waikato Management School University of Waikato Private Bag 3105, Hamilton, New Zealand
&
David TaylorDepartment of Marketing, Waikato Management School University of Waikato Private Bag 3105, Hamilton, New Zealand
Pages 8-20 | Published online: 17 Dec 2014

Citations (5)

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Read on this site (1)

Roger Brooksbank, Ron Garland & Wayne Werder. (2012) Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs. European Sport Management Quarterly 12:5, pages 457-475.
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Articles from other publishers (4)

Nirma Sadamali Jayawardena, Jack Boe, Angeline Rohoia & Parmendra Sharma. (2022) Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies. Journal of Electronic Commerce in Organizations 20:2, pages 1-24.
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Roger Brooksbank & Sam Fullerton. (2020) Cognitive dissonance revisited. Asia Pacific Journal of Marketing and Logistics 32:8, pages 1759-1782.
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Roger Brooksbank, Zahed Subhan & Richard John Calderwood. (2018) How applicable are conventional strategic marketing practices in emerging markets? An exploratory study in India. International Journal of Emerging Markets 13:5, pages 959-979.
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Roger Brooksbank, Zahed Subhan & Steven Miller. (2018) What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?. Asia Pacific Journal of Marketing and Logistics 30:2, pages 309-332.
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