The trends, opportunities and challenges of halal tourism: a systematic literature review

ABSTRACT

Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as conceptions and definitions, principles, scope and impacts, trends, and opportunities and challenges. A systematic review of literature was conducted, and in total, 27 articles were taken into consideration, in which the review protocol proposed in this study makes use of specific techniques such as PRISMA, applied thematic analysis and bibliographic documentary review within a large hermeneutic-interpretative framework. The theoretical contribution of this study includes characterising the conception, definition and principle of halal tourism, and the practical contribution includes economic, socio-cultural and environmental impacts.

KEYWORDS:

• Halal tourism
• Islamic Shariah
• Muslim travellers
• systematic literature review

Disclosure statement

No potential conflict of interest was reported by the author.

Notes on contributor

Tareq Rasul received his doctorate in Marketing from the University of South Australia, having gained an MBA from the University of East London (UK). He has published a number of articles as an author or co-author in various journals and conference proceedings and is currently teaching marketing and entrepreneurship-related subjects. A member of the Australian Marketing Institute (AMI) and Action Learning Action Research Association Inc. (ALARA), Tareq is also a Certified Practising Marketer (CPM). He has 10 years’ teaching experience at both undergraduate and postgraduate levels at a number of Australian universities, along with several years of industry experience.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.