ABSTRACT
Multispecies leisure has recently become an area of attention. Pet-keeping is one of the popular leisure activities today. This study aims to explore the relationship between pet attachment and life satisfaction, with particular focus on the mediating effect of the leisure seriousness and rewards on the relationship mentioned above. A total of 275 responses were collected at a pet exhibition. SEM and SPSS were employed for data analysis. The results revealed that pet attachment is positively related to pet owners’ life satisfaction. The effects of leisure seriousness, personal reward, and social reward were shown to mediate the relationship between pet attachment and life satisfaction. The pet-keeping practices during the COVID-19 pandemic are provided based the serious leisure perspective.
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No potential conflict of interest was reported by the author(s).
Supplementary material
Supplemental data for this article can be accessed online at https://doi.org/10.1080/02614367.2022.2115116
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Jehn-Yih Wong
Jehn-Yih Wong Professor, Department of Business administration, Ming Chuan University, Taiwan. His fields of specialization are Marketing Research, Decision Sciences and Multivariate analysis. His current research interests include Consumer behavior, decision making analysis, Data Mining and Human Resource Management. He has published papers in Annals of Tourism Research, Tourism Management, Service Industries Journal, Journal of Air Transport Management and Transportation Journal.
Ying-Ying Cheng
Ying-Ying Cheng PhD Candidate, Department of Business Administration, Ming Chuan University, Taiwan. Her major is organizational behavior. Her research interest is workplace health and leisure psychology.
Chia-Ying ChouHua
Chia-Ying ChouHua PhD Candidate, Department of Business Administration, Ming Chuan University, Taiwan. Her major is Marketing. Her research interest is leisure psychology and Tourism Management.
Shih-Hao Liu
Shih-Hao Liu Assistant professor, Department of Tourism, Ming Chuan University, Taiwan. His research interests include Leisure Psychology, Organizational Behavior, and Hospitality Human Resource Management. He has published papers in International Journal of Contemporary Hospitality Management and European Review of Applied Psychology.