Cultural orientations and product innovation in the Ghanaian banking sector

ABSTRACT

The Ghanaian banking sector plays a major role in the socio-economic development of the country. However, the banks are faced with many challenges which include growing customers’ demands, inadequate innovation practices and poor financial performance. With the advent of Information Communication Technologies (ICTs), there are calls for the banks to be more innovative. The paper explores the influence of organizational cultural orientations on product innovation. It also examines the moderating effect of extrinsic motivators on such relationships. Hypotheses were formulated and tested using data collected from the banking sector in Ghana. The findings are that innovate-oriented and compete-oriented cultures have a direct positive influence on product innovation. Both Informational Extrinsic Motivators (IEMs) and Controlling Extrinsic Motivators (CEMs) moderate the relationship between innovate-oriented, compete-oriented cultures and product innovation such that they diminish the positive relationship that exists between such variables. The paper offers theoretical contribution and managerial implications which are discussed.

摘要

加纳银行业在整个国家的社会经济发展中发挥着重要的作用。但是，银行业也面临着很多的挑战，其中包括客户需求不断增长，创新实践相对匮乏，金融状况低下等等。随着资讯沟通技术（ICTs）的不断发展， 越来越多的银行面临着越来越多产品创新的需求。本文探索了企业文化取向对产品创新的影响， 并且检验了外在推动力对上述关系的调节作用。本文提出假设并从加纳的银行业搜集数据对假设进行测试。结果显示，以创新和竞争为导向的文化对于产品的创新有着直接并积极的影响。 资讯性的外在推动力和控制性的外在推动力均对以创新和竞争为导向的文化和产品创新之间的关系起到调节作用。资讯性的外在推动力和控制性的外在推动力会削弱以创新和竞争为导向的文化对于产品的创新之间所存在的积极关系。 本文不仅提供了理论上的贡献，并且讨论了管理中的影响。

KEYWORDS:

• Innovate-oriented culture
• compete-oriented culture
• product innovation
• financial performance
• extrinsic motivators

关键词:

• 以创新为导向的文化， 以竞争为导向的文化，产品创新，金融状况，外在推动力

Acknowledgments

The researchers would like to acknowledge the support of the Center for West African Studies (CWAS) of the University of Electronic Science and Technology of China (UESTC).

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Jenkins Atarisigna Asaah http://orcid.org/0000-0002-7643-6391