Sales education and philanthropy: U.S. sales curriculum transcends boundaries and elevates employability and income levels in Latin America

Abstract

There has been an increase in sales education across the U.S. and world. Due to the growing and critical demand of sales professionals, new programs have been established at many universities. This study investigates the feasibility of adapted sales curriculum that is used in a U.S. based university and if it can be used in Latin America to help people develop skills to enhance their personal livelihood. Data was collected from both Guatemala and Nicaragua before and after the training was delivered. T-Tests were utilized to analyze if there was an increase in the participants employability and earning power. The results indicate that teaching individuals from both countries basic sales skills can immediately increase employability and earning ability. This paper outlines this process while outlining a model for collaboration and outreach efforts.

Keywords:

• Curriculum development
• international sales training
• outreach
• philanthropy
• sales education