Tapping the Next Purchase: Embracing the Wave of Mobile Payment

ABSTRACT

This paper looks to determine the antecedents of Near Field Communication (NFC) mobile payment from a developing country’s perspective. This was done with the use of a conceptual framework based on the Mobile Technology Acceptance Model (MTAM) that consists of mobile usefulness (MU), mobile ease of use (MEU) while integrating mobile self-efficacy (MSE), and system and service quality (SSQ). A self-administered questionnaire developed from measurement items adapted from past studies yielded 352 usable responses from smartphone users who were patronizing popular shopping malls in the Klang Valley region. The analysis was done using SmartPLS 3.0 which found that other than MSE, all other independent variables were significant determinants of the intention to adopt mobile payment. Moreover, MSE and SSQ have significantly positive relationships with MU and MEU. This study successfully applied the MTAM model as 72% of the intention to adopt mobile payment can be explained by all factors in the research model.

KEYWORDS:

• Mobile Technology Acceptance Model (MTAM)
• Near Field Communication (NFC)
• mobile payment
• mobile commerce
• PLS-SEM