Intention to Use IoT by Aged Indian Consumers

ABSTRACT

This study identifies the determinants which impact the intention to use the Internet of Things (IoT) enabled devices by the aged consumers of India for household purposes. With the help of the Model of Adoption of Technology in Households (MATH), a conceptual model has been developed. The model has been extended by considering two moderators (age and gender). It has been ascertained that the explanative power of the model after consideration of two moderators has been enhanced. Ten constructs of MATH have been considered which were found relevant to this study. The validation of the greater explainability by including two moderators in this modified MATH is considered as a theoretical contribution of this study. This study provides insight to the policy makers to understand how the aged consumers of India can be motivated to use IoT-enabled devices for their household purposes that would eventually improve their quality of life.

KEYWORDS:

• Aged consumers
• internet of things
• math model
• technology adoption
• emerging technologies