![Sample our Environment & Sustainability journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5935/TOC-Subject-Sample-2021-Environment-Sustainability.jpg"})
Abstract
It is nearly impossible to consider a destination without also acknowledging its people as well as the relationship visitors have with such residents. Employing a hierarchical structure of destination image, this study examined how emotional solidarity along with cognitive and affective image explain conative image of Greece among Serbian visitors who had recently visited. Targeting Serbians living in Novi Sad, survey data were collected on-site as well as through online means, resulting in 401 completed questionnaires for analysis. Structural equation modeling revealed that five of the six proposed hypotheses were supported from the developed theoretical model. Overall, emotional solidarity, cognitive image and affective image were able to predict 70% (R2 = 0.70) of the variance in conative image. Implications for theory and practice along with limitations and future research opportunities are discussed at the close of the paper.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Kyle Maurice Woosnam
Kyle Maurice Woosnam, Ph.D., is Associate Professor in Parks, Recreation and Tourism Management at the University of Georgia. His current research focuses on social and cultural impacts on communities as well as the relationships that exist between residents of and tourists to destinations.
Dimitrios Stylidis
Dimitrios Stylidis, Ph.D., is Senior Lecturer in Tourism at Middlesex University, U.K. His current research interests include place image, tourism impacts and residents’ attitudes toward tourism development.
Milan Ivkov
Milan Ivkov, Ph.D., is Assistant Professor in Hospitality Management at Department of Geography, Tourism and Hotel Management at the University of Novi Sad, Serbia. His current research interests include service quality management, customer satisfaction and consumer behavior.