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Articles

Effect of theatre for development as a communication intervention strategy on behavioural intentions towards painting, weaving and fashion and design among victims of conflict in Nigeria

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Pages 139-151 | Published online: 17 Feb 2021
 

ABSTRACT

Despite the ongoing conflict between farmers and herdsmen in Nigeria, researchers are yet to substantially focus attention on ways of empowering victims of the conflict through skills acquisition. This study attempts to fill this gap by assessing the effectiveness of theatre for development as a communication intervention strategy for positively influencing the perceptions, knowledge and behavioural intentions related to painting, weaving and fashion and design of victims of the conflict between farmers and herdsmen in Nigeria. A quasi-experiment was utilised with 470 participants. Theatre for development was found to be an effective communication intervention strategy for positively influencing the participants regarding the three arts and crafts examined. The implications of these results for human capital theory and the theory of planned behaviour are explored, and recommendations are made.

Notes

1 Annan, ‘Violent Conflicts and Civil Strife’, 10.

2 Obi-Ani and Obi-Ani, ‘Pan-Africanism’, 65.

3 Ogbonne, ‘Cutting the Head as Cure for Headache’, 79.

4 Kwaghtser, ‘Impact of the Conflict Between Farmers and Herdsmen’, 61.

5 Ahoo, ‘Culture and the Education of Female Children’, 49; Makai and Oko, ‘Bekwarra’, 29.

6 Ahmed-Gamgum, ‘Herdsmen and Farmers Conflict in Nigeria’, 39.

7 Fasona and Omojola, ‘Climate Change, Human Security and Communal Clashes’, 10.

8 Nyong and Fiki, ‘Drought-Related Conflicts, Management and Resolution’, 7.

9 Ofuoku and Isife, ‘Causes, Effects and Resolution’, 49.

10 Gever, ‘When Solution Triggers More Conflicts’, 9.

11 Idowu, ‘Urban Violence Dimension in Nigeria’, 190.

12 Ofem and Ajayi, ‘Effects of Youth Empowerment Strategies’, 141.

13 Sharma, ‘Painting’, 320.

14 Temesgen, Weaving Technology, 10.

15 Vilfayeau et al., ‘Kinematic Modelling’, 10.

16 Molet, ‘Empowering Low Income Women Through Design’, 12.

17 Olowookere and Abdiodunoladipo, ‘Empowerment through creativity in fashion design institutes in south west Nigeria'.

18 Bhattacharyya and Gupta, ‘Interpreting Theatre’, 7.

19 Okpadah, ‘Theatre for Development’, 8.

20 Umenyilorah, ‘Theatre as Tool for Development’.

21 Nwadigwe, ‘Theatre for Development’, 109.

22 Baldwin, ‘Applied Theatre’, 10.

23 Cojocariu and Butnaru, ‘Drama Techniques as Communication Techniques’, 140.

24 Sweetland, ‘Human Capital Theory’, 431.

25 Nafukho, Hairston, and Brooks, ‘Human Capital Theory’, 545.

26 Michael, Inyang, and Ojeka, ‘Entrepreneurship Skills Education’.

27 Ajzen, ‘From Intentions to Actions’.

28 Ajzen, ‘Theory of Planned Behavior’, 179.

29 Ajzen, ‘Consumer Attitudes and Behavior’.

30 Faul et al., ‘G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences.'

31 United Nations Office for the Coordination of Humanitarian Affairs, ‘Latest NHF news'.

32 Baldwin, ‘Applied Theatre’, 5.

33 Okpadah, ‘Theatre for Development’; Bhattacharyya and Gupta, ‘Interpreting Theatre’; Umenyilorah, ‘Theatre as Tool for Development’; Nwadigwe, ‘Theatre for Development’; Baldwin, ‘Applied Theatre’; Cojocariu and Butnaru, ‘Drama Techniques as Communication Techniques’.

34 Sharma, ‘Painting’, 315; Temesgen, Weaving Technology, 9; Vilfayeau et al., ‘Kinematic Modelling’, 345.

35 Gever, ‘When Solution Triggers More Conflicts’, 12; Kwaghtser, ‘Impact of the Conflict Between Farmers and Herdsmen’, 57.

Additional information

Notes on contributors

Nelson Torti Obasi

Nelson Torti Obasi holds a Doctoral Degree in Theatre Arts. He specialises in theatre for development and is a lecturer in the Department of Theatre Arts at the University of Nigeria, Nsukka.

Chukwuemeka Vincent Okpara

Chukwuemeka Vincent Okpara is a lecturer in the Department of Fine and Applied Arts at the University of Nigeria, Nsukka. He holds a Doctoral Degree in Fine Arts with a specialty in Painting.

Felicia Tochukwu Okpara

Felicia Tochukwu Okpara is a lecturer in the Department of Fine and Applied Arts at the University of Nigeria, Nsukka. She holds a Ph.D. in Fine and Applied Arts with a specialty in Fashion and Design.

Vershima Joseph Itiav

Vershima Joseph Itiav is a lecturer in the Department of Fine and Applied Arts at the University of Nigeria, Nsukka. He is currently completing his doctoral degree in the same department with a specialisation in Weaving.

Celestine Verlumun Gever

Celestine Verlumun Gever is a lecturer in the Department of Mass Communication at the University of Nigeria, Nsukka. He has completed his doctoral programme and is waiting for the final defence. His area of specialisation is communication theories and research. He is an enthusiastic communications scholar with publications in Web of Science and Scopus indexed journals. He is widely published in areas including media and conflict, political communication, new media, gender and representational communication. He is well grounded in communication research, data analysis and research methodologies.

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