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Health Communication Volume 37, 2022 - Issue 7
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Defining Moments

Shining the Light on Altruism and Its Potential Impact for Behavior Change Strategies Related to the COVID-19 Pandemic and Beyond

Kimberly K. WalkerThe Zimmerman School of Advertising and Mass Communications, University of South FloridaCorrespondence[email protected]
Pages 919-921 | Published online: 11 Jan 2021
 
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ABSTRACT

The COVID-19 pandemic is shining a light on altruistic behaviors needed to prevent the spread of the virus. This short essay presents a personal experience of altruism during the COVID-19 pandemic and its resulting motivation to leverage it in health behavior change strategies for vaccination and other pandemic protective behaviors.

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