Perceived Enjoyment and Attractiveness Influence Taiwanese Elementary School Students’ Intention to Use Interactive Video Learning

ABSTRACT

Some platforms such as EDpuzzle, PlayPosit and HiHaHo, were developed to support interactive video-based learning. These programs enabled teachers to provide interactive ways to enhance students’ active engagement and participation with prerecorded video learning materials. However, little research has been done to investigate students’ intentions to use such video learning. In this study, a hypothesized model incorporated “perceived enjoyment” and “perceived attractiveness” into a Technology Acceptance Model (TAM) to explore the factors that influence elementary school students’ intentions to use interactive video learning supported by EDpuzzle. Data collected from 151 sixth-grade pupils at two elementary schools in North Taiwan via a questionnaire were tested against a hypothesized model by using structural equation modeling. Overall, this model predicted a 68.2% variance in behavioral intentions, and 76.4% of the students would have positive attitudes toward using EDpuzzle. The results indicated that perceived attractiveness and perceived enjoyment were determinants that should be considered in explaining elementary school students’ behavioral intentions of using EDpuzzle. Some valuable implications were discussed for researchers, practitioners and educators in understanding the determinants that could influence students to use interactive video learning in an elementary education setting.

Acknowledgments

This research was supported by the Ministry of Science and Technology, Taiwan (R.O.C.) under Grant Nos. MOST 105-2511-S-003 −017 -MY3 and MOST 108-2511-H-003-041.

Disclosure of potential conflict of interest

The authors declare that they have no conflicts of interest.

Additional information

Notes on contributors

Chien-Yuan Su

Chien-Yuan Su is an associate professor in the Department of Curriculum and Learning Sciences at Zhejiang University, China. He earned his PhD from National Cheng Kung University, Taiwan. His research interests include e-learning, learning system design, and educational data mining.

Chiung-Hui Chiu

Chiung-Hui Chiu is a is a Professor of the Graduate Institute of Information and Computer Education at National Taiwan Normal University. She received her PhD in science education with emphasis in Computer Sciences from The University of Texas at Austin. Her research interests are technology-enhanced learning and computer science education.