Stakeholders’ views of travelers’ choice of Airbnb

ABSTRACT

This study investigated the views of travelers’ choices of informal accommodations, Airbnb in Hong Kong from the perspectives of three stakeholders. A qualitative approach was applied, both interviews and focus group discussions were conducted. A total of 69 participants shared their views on why users choose Airbnb over traditional hotels. The findings highlighted that hoteliers and Airbnb users presented different rankings on the determinants of accommodation choice. The implications of the destination image and the population density were discussed. The findings of this study can serve as a reference for any city/country where has a similar cultural background and population density.

KEYWORDS:

• Hong Kong
• Airbnb
• determinant
• informal accommodation
• sharing economy
• local experience
• legal issue
• tourist marketing
• population density

Disclosure statement

No potential conflict of interest was reported by the authors.

Supplementary material

Supplemental data for this article can be accessed here.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This work was supported by the Policy Innovation and Co-ordination Office of the Hong Kong Special Administrative Region Government [2015.A6.066.16B].