https://orcid.org/0000-0002-5294-6733
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ABSTRACT
This study aims to investigate and identify green marketing strategies based on entrepreneurship in medicinal herbs in Sistan and Baluchestan Province of Iran. This is an applied and a descriptive-analytical research. The study population comprised 63 experts and active investors in the medicinal herb industry. the results of data analysis shows, preparing necessary grounds for exploiting organic medicinal herbs, contributing to the diversity of natural environments and geographical landscapes, enhancing the proportion of plant elements in regions, constructing natural and vegetation-based tourist resorts, and overcoming lack of necessary infrastructure and weakness of the advertisement are ranked first to fifth.
Disclosure statement
No potential conflict of interest was reported by the author(s).