What drives long-stay tourists to revisit destinations? A case study of Jeju Island

ABSTRACT

Despite the strength of revenue creation of long-stay tourists, determinants of their revisit intention have not been studied sufficiently. To this end, this study examined the determinants of long-stay tourists’ satisfaction and revisit intention who visited Jeju Island, South Korea. The results revealed that long-stay tourists’ destination attachment influences their satisfaction and revisit intention. Novelty seeking, escape from a mundane environment and relaxation positively impact on satisfaction. The results imply that destination managers need to offer more chances to involve destinations to construct destination attachment and opportunities to escape, relax, and seek novelty if they aim to promote long-stay tourists’ revisit intention.

KEYWORDS:

• long-stay tourist
• tourist satisfaction
• tourist revisit intention
• destination attachment
• local attachment‌
• seeking-escaping theory

Acknowledgements

This paper was supported by “Local Adaptation Plan for Climate Change” (2022-001-02), which was conducted by the Korea Environment Institute (KEI) upon the request of the Korea Ministry of Environment, and by Korea Culture and Tourism Institute.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by Korea Ministry of Environment [grant number: 2022-001-02] and Korea Culture and Tourism Institute.