Understanding value in residents’ experiences and its impact on life satisfaction and value co-creation: empirical evidence from Jiuzhai Valley, China

ABSTRACT

This study furnishes a value-oriented paradigm, illustrating the impact of perceived value of tourism-induced change on life satisfaction and value co-creation. Adopting PLS-SEM to analyze data from 535 residents of Jiuzhai Valley, this study reveals that material perceived values (economic and functional) influence life satisfaction; non-material perceived values (social and cultural) have stronger impacts on value co-creation than material perceived values; material perceived value influence value co-creation through the mediation of life satisfaction. This study enriches the literature by integrating personal value judgments with social representation theory to assess how intrinsic values-determined perceived value influences residents’ extra-role value co-creation.

KEYWORDS:

• Perceived value
• value co-creation
• life satisfaction
• social representation theory
• PLS-SEM
• Jiuzhai Valley

Disclosure statement

No potential conflict of interest was reported by the author(s).

Data availability statement

The data are available from the corresponding author on reasonable request.

Additional information

Funding

This work was supported by the National Natural Science Foundation of China under Grant [number 41871145].