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ABSTRACT
Car rental services have become a major transportation trend, which has significantly altered transportation and general mobility dynamics among users. This study sought to ascertain whether socio-demographic, travel/trip-related factors, and psychographic factors play any role in influencing car rental mode choice. The study setting was Accra, Kumasi, and Tamale Metropolitan areas of Ghana. Using a survey instrument, data was gathered from 382 respondents. The Multinomial Logistic Regression model used showed that three independent variables contributed significantly to mode choice and explained between 61% and 65.2% of the variations in the logistic regression model. All three independent variables affected mode choice.
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No potential conflict of interest was reported by the author(s).
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Notes on contributors
Ricky Yao Nutsugbodo
Ricky Yao Nutsugbodo (PhD) is a Senior Lecturer at the Department of Ecotourism, Recreation and Hospitality, University of Energy and Natural Resources, Ghana. His research interest is tourism transportation, accommodation, service quality.
Edem Kwesi Amenumey
Edem Kwesi Amenumey (PhD) is a Senior Lecturer at the Department of Hospitality and Tourism Management, University of Cape Coast.
Eunice Fay Amissah
Eunice Fay Amissah (PhD). She is a Senior Lecturer at the Department of Hospitality and Tourism Management, University of Cape Coast. She is a Certified Hospitality Educator (CHE).
David Anaafo
David Anaafo (PhD). He is Senior Lecturer at the Department of Planning and Sustainability, University of Energy and Natural Resources, Ghana.
Bernadette Ekua Bedua Afful
Bernadette Ekua Bedua Afful. She is the Guest Relations Manager of Tyco City Hotel, Sunyani and a one-time manager of Vitus B Travel and Tours, Sunyani.