Attractions of campus tourism experience by “shared dormitory” in China using online reviews

ABSTRACT

An emerging phenomenon called “campus shared dormitory” has aroused public attention in China. It is a phenomenon of sharing and renting out dormitory’s idle resources on an online platform during summer vacation. This research analyses the phenomenon of “campus shared dormitory” and its attractive factors based on online reviews. Using content analysis, researchers sorted out three key themes: campus theme (including “relive school days”, “beautiful surroundings”, “well-equipped facilities” and “ethnic customs”), accommodation experience (including “good price”, “convenient location” and “high level of safety”) and improvement of university recognition (including “increase university’s visibility” and “rational use of resources”). The results show that the university “shared dormitory” tourism provides an unforgettable, nostalgic experience, enriches travel experience and broadens the concept of tourist destinations.

KEYWORDS:

• Campus tourism
• campus experience
• shared accommodation
• shared dormitory
• online reviews

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Zhiyong Li

Zhiyong Li Ph.D. is a professor as well as the Dean of the School of Tourism at Sichuan University. His research interests centre on tourism marketing and consumer behaviour.

Kailu Yang

Kailu Yang is a master student in the School of Tourism at Sichuan University. Her research interests include consumer behaviour and cultural tourism. Email: [email protected].

Xia Huang

Xia Huang is a postgraduate student in Tourism School at Sichuan University.Her research interests include tourist behaviour and sharing economy. Email: [email protected].

Vladimir Kladov

Vladimir Kladov is a Phd student in the School Tourism at Sichuan University. His research revolves mostly around the areas of stakeholder management in tourism destination and sustainble tourism. Email: [email protected].

Rui Cui

Rui Cui Ph.D. is an associate professor from the School of Tourism, Sichuan University. Her research interest is tourist psychology and behaviour. Email: [email protected].