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Current Issues in Tourism Volume 24, 2021 - Issue 19: COVID-19 and Tourism
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Research Letters

Communication related health crisis on social media: a case of COVID-19 outbreak

Meng YuSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaView further author information
,
Zhiyong LiSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0001-7167-9071View further author information
ORCID Icon,
Zhicheng YuSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaCorrespondence[email protected]
View further author information
,
Jiaxin HeSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaView further author information
&
Jingyan ZhouSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaView further author information
Pages 2699-2705 | Received 25 Mar 2020, Accepted 31 Mar 2020, Published online: 14 Apr 2020
 
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ABSTRACT

Social media is an important element in disaster and health crisis related communication. This research reviews 10,132 online comments related to COVID-19 through automated and manual content analysis. The key themes are identified and discussed including dynamically changed tourists’ risk perception, the effects of tourism enterprises’ service quality in crisis, the quarantine issues in public health, the authenticity of media coverage, and racial discrimination. This research contributes to suggestions and insights for future research in the field of epidemic-induced tourism crisis.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by Doctoral Fund of Sichuan University: [grant number skbsh2019-27].

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