The service quality to subjective well-being of Chinese tourists connection: a model with replications

ABSTRACT

This paper explores how service quality perceptions contribute to subjective well-being of Chinese tourists through their emotional experiences and overall satisfaction with a destination. Over the course of three studies, results showed that perceived service quality can promote positive emotional experience and satisfaction with a destination, and decrease felt negative emotions. Positive emotions were associated with greater overall satisfaction and improved subjective well-being, while negative emotional experiences reduced satisfaction, but not subjective well-being. Satisfaction was found to have a direct positive effect on subjective well-being. Additional mediating and multiple mediating results are discussed.

KEYWORDS:

• Service quality
• emotional experience
• satisfaction
• destination
• subjective well-being

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by the National Science Foundation of China (No. 71774176; 71974206; 71573279), the State Key Program of National Natural Science of China (NO. 71991483); National Science Foundation of Distinguished Young Scholars of Hunan Province (No. 2017JJ1032); and Major Consulting Projects of Chinese Academy of Engineering (2019-ZD-38-05).