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Current Issues in Tourism Volume 24, 2021 - Issue 17
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Research Letters

Visit intention and destination image in post-Covid-19 crisis recovery

Albattat Ahmada Postgraduate Centre, Management and Science University, University Drive, Selangor, MalaysiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3127-4405
ORCID Icon,
Azizul Jamaludinb School of Hospitality and Creative Arts, Management and Science University, University Drive, Selangor, MalaysiaORCID Iconhttps://orcid.org/0000-0002-8445-3992
ORCID Icon,
Nini Shaliza Mohd Zuraimib School of Hospitality and Creative Arts, Management and Science University, University Drive, Selangor, MalaysiaORCID Iconhttps://orcid.org/0000-0001-8881-9245
ORCID Icon &
Marco Valeric Knowledge Management, NCI University, London, UK;d Organizational Behaviour, Faculty of Economics, Niccolò Cusano University, Rome, ItalyORCID Iconhttps://orcid.org/0000-0002-9744-506X
ORCID Icon
Pages 2392-2397 | Received 02 Sep 2020, Accepted 16 Oct 2020, Published online: 11 Nov 2020
 
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ABSTRACT

The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.

Disclosure statement

No potential conflict of interest was reported by the author.

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