7,609
Views
102
CrossRef citations to date
0
Altmetric
Research Letters

The impact of Covid-19 media coverage on tourist's awareness for future travelling

, & ORCID Icon
Pages 179-186 | Received 08 Aug 2020, Accepted 28 Oct 2020, Published online: 20 Nov 2020
 

ABSTRACT

This research investigates the influence of Media Coverage and the perceived risks related to travel and tourism by the pandemic's time on the odds of potential outbound tourists’ level of awareness. The data of 1845 individuals nested from more than 12 countries and 4 continents representing quarantined and most impacted areas in the world during the crisis phase. A multilevel model with a categorical dichotomous outcome was applied. The findings confirm that media have preeminent control on accentuating potential travellers’ awareness during a crisis as the primary source of information. Besides, the physical perceived risk influences the likelihood to fall in the group of aware individuals. The research gives insights and evidence to practitioners of the tourism industry in destinations to plan and organize better with governmental authorities and provide ethical, responsible, and accurate information about the real situation and the health system's responses through their communication and information efforts during the recovery phase.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 273.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.