775
Views
1
CrossRef citations to date
0
Altmetric
Articles

Cannot wait to share? An exploration of tourists’ sharing behavior during the ‘traveling to the site’ stage

ORCID Icon, ORCID Icon & ORCID Icon
Pages 3640-3656 | Received 02 Nov 2021, Accepted 19 Jul 2022, Published online: 02 Aug 2022
 

ABSTRACT

Although tourists’ social media sharing behavior has been well documented in existing literature, few studies have examined tourists’ early-stage sharing behaviors and their impact on the sharers. As one of the earliest stages of the tourism experience, tourists’ sharing behavior during the ‘traveling to the site’ stage undoubtedly affects their subsequent travel experience. Therefore, a thorough understanding of tourists’ social media sharing motivations while ‘traveling to the site’ is necessary, as is the impact of such sharing behavior on the sharers’ subsequent tourism stages. This study identified two categories of motivations for sharing behavior and three ways in which sharing behavior affects the sharer's subsequent travel experience using qualitative research methods and the interaction ritual chain theory.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 273.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.