The relationship between the fear of COVID-19, intention of repurchasing a vacation and subjective vitality variables

ABSTRACT

COVID-19 has prompted tourists to look for vacation options where they can feel safer. Hence, repurchasing behaviour gains importance regarding vacationing. Another widely accepted effect of COVID-19 is on people's psychological outcomes, such as decreased subjective vitality. Therefore, this study aims to reveal the interrelationships among tourists’ fear of COVID-19, intention to repurchase a vacation and subjective vitality. Based on data from 654 tourists from all over Turkey and using the AMOS-SEM and PROCESS macro, the findings show (i) a positive relationship between the intention to repurchase a vacation and subjective vitality, (ii) negative associations between the fear of COVID-19 and repurchase intention, and fear of COVID-19 and subjective vitality. However, the results provide no significant evidence regarding the mediator role of the intention to repurchase.

KEYWORDS:

• The fear of COVID-19
• intention to repurchase vacation
• subjective vitality
• Türkiye

Disclosure statement

No potential conflict of interest was reported by the author(s).