ABSTRACT
This study aimed to propose a framework that promotes immersion, artistic experience, and artistic value in the production of cultural heritage-based interactive artwork. Previous cultural heritage-based artworks failed to adopt symbolic narratives. This study adopts a framework based on a narrative structure to apply symbolism to interactive artwork effectively. It proposed the following five narrative structures to create the abovementioned framework: symbol, mission, activity, change, and artistic embodiment. Two prototypes were created for experimental evaluation to test the effectiveness of the proposed framework in immersion, artistic experience, and artistic value. A comparative experiment of the two prototypes with 80 audience members revealed the framework’s significant effect in terms of artistic value. This study has implications for artists and researchers, as applying the proposed framework will improve the artistic value of their artwork.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Je-ho Oh
Je-ho Oh is a media artist – Interaction designer and academic based in South Korea. He is a PH.D Candidate in the Graduate School of Culture Technology in KAIST and researches interactive artwork and performance in the Communication and Interaction Lab. He was a part-time lecturer in the School of Games of Hong-Ik University and liberal arts of U1 University. He worked with the manager for three years at VIRNECT Inc, which is a world-famous AR-VR company (2017–2020). He was working with principal director at PlaceB, a start-up company of a new digital content. He is also studying and making various interactive artworks based on cultural heritages – the deBallution project through audience members’ activities.
Chung-kon Shi
Chung-Kon Shi is a professor of the School of Humanities & Social Sciences and GSCT at KAIST. He is interested mainly in linguistic systems and digital communication. He focuses on interdisciplinary research, especially language and text analysis, digital communication, and new storytelling media.