The absent-present researcher: data analysis of pre-recorded parent-driven campaign videos

ABSTRACT

In recent years, there has been a proliferation of sophisticated, user-friendly and accessible instruments of video data collection (e.g. mobile/cell phones and tablets) which facilitate video-based research and analysis. This paper reports on the opportunities and challenges of undertaking video analysis by reporting on the qualitative video analysis of a subset of 30 purposively selected videos from #notanurse_but, a parent-driven video campaign initiated by WellChild, a UK charity. This paper provides insight into one way of conducting video analysis, appreciating that a variety of approaches exist and that methodological reflections on analytical work with video recordings are limited. The authors critically consider researcher subjectivity; the everydayness of video data; making assumptions; and the incomplete picture provided by video data. Despite notable limitations to the approach of video analysis as a standalone method, the authors conclude that video analysis is capable of eliciting data that may not otherwise be obtained.

KEYWORDS:

• Parent-driven campaign
• parent-videos
• qualitative analysis
• video analysis
• videos

Disclosure statement

The authors report that the study was partially funded by WellChild but that the analysis was undertaken and the paper was written independently of any oversight from WellChild. The authors gained no financial benefit from undertaking the study.

ORCID

Catherine Wilkinson http://orcid.org/0000-0002-9313-6585

Bernie Carter http://orcid.org/0000-0001-5226-9878

Lucy Bray http://orcid.org/0000-0001-8414-3233

Paula Keating http://orcid.org/0000-0002-6133-2645

Notes

1 Please note, the videos can be accessed on these sites at the time of writing, although the authors have no control over the availability of the videos on these sites in the future.

Additional information

Funding

This work was supported by Faculty of Health and Social Care, Edge Hill University; WellChild.