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MARKETING: Katy Kelly, Column Editor

Getting started with TikTok for library marketing

Pages 59-64 | Published online: 30 Mar 2022
 

Abstract

Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectations. In this column, the social media chair at Nicholls Library discusses strategies for getting started with TikTok.

Additional information

Notes on contributors

Rob Stephens

Rob Stephens is the Research & Instruction Librarian and Outreach Coordinator at the Nicholls Library. He lives in Thibodaux, Louisiana with his wife and three kids. You can follow Nicholls Library on TikTok at @nichollslibrary.

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