Passion and pressure: Navigating content creation burnout

Abstract

Content burnout is a challenge for every marketer. We are overwhelmed with everything we need to do and make. Meghan Kowalski, Outreach and Reference Librarian, explores why content burnout happens and proposes strategies for mitigation and recovery. She identifies key assessment questions and practical tips aimed at helping marketers navigate through burnout while maintaining their creativity and community engagement. She also discusses how marketers can implement proactive measures to lessen the impact of burnout and create a more sustainable environment for content creation.

Keywords:

• Burnout
• self-care
• creativity
• marketing
• outreach

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Meghan Kowalski

Meghan Kowalski is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America’s Mullen Library where she held positions in both public and technical services. You can reach her on Twitter (@meghan1943) or Instagram (meghan1943). She is the author of the Substack newsletter “Content Prompt” (https://contentprompt.substack.com/). You can also visit her website (www.meghankowalski.com) to see a portfolio of her work and read her blog.