https://orcid.org/0000-0002-3611-4013
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ABSTRACT
As the popularity of guided tours has become evident in the aspect of tourism activities, the expanding yet ambiguous role of tour guides in the tourism industry gained the attention of scholars globally. While studies have been conducted on tour guides and tourists’ immersion in other countries, few scholars have delved into these topics in the Philippine context. Hence, this phenomenological study aims to describe the emotional experiences of travel management students relative to tour guides’ verbalized hospitality during destination immersion. A robotfoto and semi-structured interviews were utilized to gather data from 15 purposively selected participants at the capital of the Philippines. This naturalist-driven inquiry afforded the development of an interesting conceptualization called the Dimensions of Tourist Guide’s Communication and the Resulting Emotional Experiences for the Tourists Findings from this study may serve as foundations in rapport building with tourists contributing to the improvement of their destination experience as well as basis in initiating efforts to recognize and uplift the status of the tour guides in the country.