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Journal of Quality Assurance in Hospitality & Tourism Volume 24, 2023 - Issue 4
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Research Article

Wellness Tourism Enhances Elderly Life Satisfaction

Tangchung KanDepartment of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist, 81271, Kaohsiung, Taiwan (R.O.C)ORCID Iconhttps://orcid.org/0000-0003-0712-9838
ORCID Icon,
Edward C. S. KuDepartment of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist, 81271, Kaohsiung, Taiwan (R.O.C)Correspondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4412-4908
ORCID Icon,
Wilson C.W. SunDepartment of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist, 81271, Kaohsiung, Taiwan (R.O.C)ORCID Iconhttps://orcid.org/0000-0002-1805-0482
ORCID Icon,
Tzu-Ching LaiDepartment of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist, 81271, Kaohsiung, Taiwan (R.O.C)
,
Po-Yi HsuDepartment of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist, 81271, Kaohsiung, Taiwan (R.O.C)ORCID Iconhttps://orcid.org/0000-0003-2094-3797
ORCID Icon &
Shih–Chieh HsuDepartment of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist, 81271, Kaohsiung, Taiwan (R.O.C)ORCID Iconhttps://orcid.org/0000-0002-3321-0528
ORCID Icon
Pages 402-428 | Published online: 21 Mar 2022
 
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ABSTRACT

This study investigates how local culture sharing and altruistic values from the elderly affect satisfaction levels with travel and life satisfaction via tourism product selection. Stratified random sampling is used in this study, we invited 1,000 qualified elderly tourists to participate in the survey from hot spring areas in Taiwan. We received 242 usable responses and that was fully completed questionnaires. Our research analysis and hypotheses were evaluated with partial least squares (PLS) modeling using SPSS and SmartPLS software. The findings of the study point out the elderly look forward to vacationing with other members to enjoy the local values of wellness tourism at tourist destinations, the service providers provide suitable and special tourism products to attract elderly tourists. Likewise, hoteliers, will provide more fun facilities for the elderly; marketers of travel agencies can emphasize the fun of wellness tourism with advertising icons; therefore, a happy travel experience contributes to the dignity and quality of life of the elderly.

Disclosure statement

No potential conflict of interest was reported by the author(s).

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