What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action

ABSTRACT

This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and cognitive reactions toward organizations’ environmental CSR efforts. Theoretical and practical implications for strategic communicators are discussed.

Disclosure statement

No potential conflict of interest was reported by the authors.