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Notes
1 E.M. Swift, “The Most Powerful Man in Sports,” Sports Illustrated, May 21, 1990.
2 “McCormack responsible for IMG’s impact,” ESPN Classic, May 16, 2003, http://espn.go.com/classic/obit/s/2003/0516/1554810.html
3 S.L. Price, “The Visionary,” Sports Illustrated, May 26, 2003, http://www.si.com/vault/2003/05/26/343638/the-visionary-he-created-sports-marketing-and-changed-the-worlds-of-golf-tennis-and-television-how-will-img-survive-the-loss-of-its-brilliant-founder-mark-mccormack-1930-2003
4 S.L. Price, “The Visionary,” Sports Illustrated, May 26, 2003, http://www.si.com/vault/2003/05/26/343638/the-visionary-he-created-sports-marketing-and-changed-the-worlds-of-golf-tennis-and-television-how-will-img-survive-the-loss-of-its-brilliant-founder-mark-mccormack-1930-2003
5 “IMG: Show Me the Bottom Line,” Bloomberg, July 11, 2004.
6 Matthew Futterman, Players: The Story of Sports and Money, and the Visionaries Who Fought to Create a Revolution (New York: Simon & Schuster, 2016).
7 John Barton, Golf Digest, June 1998.
8 Mark H. McCormack, Arnie: The Evolution of a Legend (New York: Simon and Schuster, 1967), p. 16. According to Futterman, the book was actually written Dan Jenkins and edited by Ray Cave (see Futterman, Loc 4087 of 5326).
9 McCormack, Arnie, p. 17, he recalls this occurred in 1956; he actually reconnected with him in 1958, pp 17–19.
10 When asked about his performance at the 1958 US Open, McCormack assessed himself, “I had no chance. I didn’t have a very good swing, and I wasn’t very good.” See John Barton, Golf Digest, June 1998.
11 Futterman, Players, Loc 288 of 5326.
12 Futterman, Players, Loc 144 of 5326.
13 Reflecting on their partnership, and asked which one “made” the other, McCormack responded that “Arnold made Mark.” He continued “He gave me my chance. If he had not given me my chance, I am not sure whether I’d have taken the risk of leaving the law firm. I like to think I helped him maximize the commercial potential of the charisma and personality he had. But, for sure, without Palmer there’s very little doubt I wouldn’t have gotten where I got.” See John Barton, Golf Digest, June 1998.
14 Futterman.
15 McCormack, Arnie, p. 113.
16 Ibid., 111.
17 Ibid., 112.
18 Ibid., 113.
19 Futterman, Players, Loc 741 of 5326.
20 McCormack, Arnie, p. 184; these shows included Challenge Golf, Big Three Golf, Shell’s Wonderful World of Golf, and CBS Golf Classic.
21 Document titled “Players Signed as of October 1, 1960,” from Mark H. McCormack Archives; also see Letter from Mark H. McCormack to Walter H. Johnson Candy Company, June 1, 1960; Letter from W.H. Kennedy, Jr., of McCann-Erickson Advertising to McCormack, July 25, 1960; letter from McCormack to Kennedy, July 30, 1960; Letter from McCormack to R.H. Knollin, Knollin Advertising Agency, May 27, 1960.
22 Letter from Mark J. McCormack to James S. Kelly, Alumni Gazette of the College of William and Mary, April 17, 1961.
23 Futterman, Players, Loc 830 of 5326.
24 Mark H. McCormack, The Terrible Truths About Lawyers; How Lawyers Really Work and How to Deal with Them Successfully (New York: Beech Tree Books, 1987), 199.
25 Frank Litsky, “Mark H. McCormack, 72, Pioneer of Sports Marketing,” New York Times, May 17, 2003.
26 Futterman provides a good analysis of the ways Miller emulated McCormack. See chapter 5, “The Farmer Named Catfish.”
27 Bollettieri’s tennis academy became IMG Academies and expanded from tennis to also include golf, baseball, soccer, basketball, and football, with over 500 athletes and an annual tuition of $60k.
28 Mark H. McCormack, What They Still Don’t Teach You at Harvard Business School (New York, Bantam Books, 1989), 98–99.
29 McCormack, What They Still Don’t Teach You at Harvard Business School, 292.
30 Other titles written by McCormack included The 110% Solution, Villard Books, (1990), Hit the Ground Running: Executive Guide to Insider’s Travel, Orion, 1993 (published in soft-cover edition as What They Don’t Teach You at Harvard Business School About Executive Travel: Hit the Ground Running, Dove Books, 1996), McCormack on Negotiating, Random House (June 1995), McCormack on Selling, Random House Business Books (June 15, 1995), McCormack on Managing, Random House Business Books (October 1995), McCormack on Communicating, Dove Entertainment (February 1996), Getting Results for Dummies: Get Organized, Stay Focused, and Get Things Done!, IDG Books, (1999), Staying Street Smart in the Internet Age, Penguin Putnam, 2000 (also published in another edition as What You’ll Never Learn on the Internet, HarperCollins Business, 2001, as well as Never Wrestle with a Pig and Ninety Other Ideas to Build Your Business and Career, Penguin, 2002).
31 McCormack, The Terrible Truths About Lawyers, 12–13.
32 For examples of these stories, see McCormack, The Terrible Truth about Lawyers, 32–33, 92–93, 122, 173–174, 179, 196, 198–200, which include his work with Harvard and the Pope. On page 179, he shares an interesting anecdote about negotiating Herschel Walker’s contract with Donald Trump, owner of the New Jersey Generals of the now-defunct USFL. Trump ended up paying Walker $6 million. He recalled, ‘Trump was wooing Walker with rosy visions of the new league’s future; he couldn’t very well turn around and make it seem like he was lacking in faith. To be consistent, Trump had to give Walker all due assurances. Our job was to make sure those assurances cost plenty’.
33 Mark H. McCormack, What They Still Don’t Teach You at Harvard Business School (New York, Bantam Books, 1989), 143–144.
34 McCormack, What They Still Don’t Teach You, 203.
35 Ibid., 206, 207.
36 Ibid., 211.
37 John Barton, “Mark McCormack,” Golf Digest, June 1998.
38 Futterman, Players, Loc 1109 of 5326. In a memo from McCormack to his wife, Nancy, typed by his secretary, dated December 7, 1976, McCormack presents Nancy with a list of ideas for their oldest son Breck’s birthday and Christmas gifts; Memorandum from Mark H. McCormack to Nancy Breckenridge McCormack, December 7, 1976. Mark H. McCormack Papers (MS 700). Special Collections and University Archives, University of Massachusetts Amherst Libraries.
39 Betsy Nagelsen McCormack and Steve Eubanks, “Golf’s ultimate CEO,” Golf Digest, vol 57, issue 10.
40 Nagelsen McCormack and Eubanks, “Golf’s ultimate CEO.”
41 Barton, “Mark McCormack.” After his death, Price shared this on McCormack’s second chance at parenting; ‘Then again, since the arrival of Maggie – his daughter with Nagelsen – five years ago, friends had noticed a change in McCormack. He still worked long hours, still nibbled nervously on a finger before negotiations. But he’d found religion and was spending more time at home in Orlando, swimming with the little girl who looked and acted just like him’. See Price, “The Visionary.”
42 Nagelsen McCormack, and Eubanks, “Golf’s ultimate CEO.”
43 Barton, “Mark McCormack.”
44 Ibid., June 1998.
45 Ibid.
46 McCormack, What They Still Don’t Teach You at Harvard Business School, 294–295.
47 Barton, “Mark McCormack,” June 1998.
48 Barton, “Mark McCormack.”
49 Ibid.
50 Ibid.
51 Price, “The Visionary.”
52 “IMG: Show Me The Bottom Line,” Business Week, July 12, 2004, 82–84.
53 “10 Years Later: Remembering Late IMG Founder Mark McCormack,” Street & Smith’s SportsBusiness Daily, May 16, 2003, http://www.sportsbusinessdaily.com/Daily/Issues/2013/05/16/People-and-Pop-Culture/McCormack.aspx
54 “10 Years Later: Remembering Late IMG Founder Mark McCormack,” Street & Smith’s SportsBusiness Daily, May 16, 2003, http://www.sportsbusinessdaily
55 Ibid.
56 Ibid.
57 “McCormack responsible for IMG”s impact,” ESPN Classic, May 16, 2003, http://espn.go.com/classic/obit/s/2003/0516/1554810.html
58 Ibid.
59 S.L. Price, “The Visionary,” Sports Illustrated, May 26, 2003, http://www.si.com/vault/2003/05/26/343638/the-visionary-he-created-sports-marketing-and-changed-the-worlds-of-golf-tennis-and-television-how-will-img-survive-the-loss-of-its-brilliant-founder-mark-mccormack-1930-2003
60 George Rush, Joanna Molloy, Jo Piazza, Jawn Murray, and Chris Rovzar, “Did Agent Show Heirs Enough Money?” New York Daily News, January 27, 2005, http://www.nydailynews.com/archives/gossip/agent-show-heirs-money-article-1.650544. According to this source, McCormack’s three older children were not pleased with their shares of the sale, with Betsy Nagelsen receiving nine times more than their total.
61 Barton, “Mark McCormack,” June 1998.
62 Stephen Hardy, “Entrepreneurs, Organizations, and the Sport Marketplace: Subjects in Search of Historians,” Journal of Sport History, 13(1) (1986): 16.
63 Hardy, “Entrepreneurs, Organizations, and the Sport Marketplace,” 17.
64 Bill King, “McCormack’s legacy finds a home at UMass,” Street & Smith’s SportsBusiness Daily Global Journal, November 8, 2010, http://m.sportsbusinessdaily.com/Journal/Issues/2010/11/20101108/This-Weeks-Issue/Mccormacks-Legacy-Finds-A-Home-At-Umass.aspx
65 Price, “The Visionary.”
66 Patrick Callahan, “McCormack Collection Expansion Continues through Digitization Project at UMass Amherst Libraries,” UMass Amherst Libraries, November 17, 2015, https://www.library.umass.edu/news/announcements/mccormack-collection/. Also see Wayne Wilson, “A Preview of the Mark H. McCormack Collection,” Journal of Historical Research in Marketing, 4(4) (2012): 599–603.
67 John Barton interview.
68 Litsky, “Mark H. McCormack.”
69 Price, “The Visionary.”
70 Litsky, “Mark H. McCormack.”
71 Michael Carlson, “Mark McCormack: Promoter who created a worldwide sports empire,” The Guardian, May 16, 2003, https://www.theguardian.com/news/2003/may/17/guardianobituaries.sport