ABSTRACT
In this reflective essay, principles and practicalities useful in creating and maintaining successful partnerships between university researchers and local K-12 schools are discussed. Prioritizing reciprocal relationships in which each party's interests are advanced, planning for long-term and sustainable collaborations, using clear and transparent communication, and working from a respectful position regarding the norms of the school are put forward as guidelines.
Disclosure statement
No potential conflict of interest was reported by the author.
Additional information
Notes on contributors
Erica Scharrer
Erica Scharrer (PhD, Syracuse University) is Professor in the Department of Communication at the University of Massachusetts Amherst, where she studies the media with a particular focus on violence and the representation of social groups. She and her co-authors have recently published research from the university-school partnership for media literacy education described here in Journal of Advertising, Critical Studies in Media Communication, and Journal of Children and Media.