Reusable shopping bags: insights on psychological factors leading to consumers’ (sustainable) practices

ABSTRACT

The purpose of this study was to investigate the practice of reusing Lululemon shopping bags by consumers, allowing for insight on psychological factors leading to the sustainable practices. An online survey was used to collect the data. SPSS software was used to run reliability analysis, correlations, multiple regressions, and descriptive statistics. The total useable sample was 210. It was found that there were positive significant relationships between (a) attitude towards Lululemon and intention to use Lululemon’s reusable shopping bags, (b) attitude towards using reusable shopping bags and intention to use Lululemon’s reusable shopping bags, (c) intention to use Lululemon’s reusable shopping bags and actual use of Lululemon’s reusable shopping bags, (d) brand loyalty and actual use of Lululemon’s reusable shopping bags, (e) perceived convenience and actual use of Lululemon’s reusable shopping bags, and (f) perceived aesthetic of Lululemon’s reusable shopping bag and actual use of Lululemon’s reusable shopping bags.

KEYWORDS:

• Apparel sustainability
• shopping bags
• Lululemon

Disclosure statement

No potential conflict of interest was reported by the author(s).