Understanding Low-income Older Adults’ Intention to Consume Fruits and Vegetables

ABSTRACT

The purpose of this study was to identify determinants of low-income older adults’ intention to consume fruits and vegetables (F&V) using the model of goal-directed behavior. A sample of 400 low-income community-dwelling older adults participated in this cross-sectional study. Data were analyzed using Structural Equation Modeling. Results from this study indicated that subjective norm, perceived behavioral control, and positive anticipated emotion were significant predictors of desire. Desire was a significant predictor of intention and past behavior had a significant direct effect on intention. Results of this study can inform future intervention programs aimed to increase F&V intake among low-income older adults.

KEYWORDS:

• Older adults
• fruits
• vegetables
• intention
• model of goal-directed behavior

Acknowledgment

This project was funded by the Research Grants Committee (RGC) through the Office of the Vice President for Research Economic Development at The University of Alabama.