Investigating Undergraduate Students’ Viewing Behaviors of Academic Video in Formal and Informal Settings

Abstract

The use of video is prevalent in both face-to-face and online classrooms. Online learning leverages the use of video to support and provide instruction through the visuals video affords. The following study documents how undergraduate students interacted with video both in online and face-to-face environments and includes their video-watching preferences. Participants provided context as to how they engage with assigned video outside of the face-to-face classroom. Participants confirmed that they rarely watched video in a linear manner when the video was over five minutes. When watching longer video, they skipped through the video, watching it in a non-linear fashion. These higher education students indicated that they were more attentive to portions of video when instructors incorporated video annotations in the online environment. Further, the results suggested that students tend to re-watch video when instructors embedded knowledge-check questions. The insights from the study informs promising practices when incorporating video in instruction for teaching and learning in all modes of instruction (flipped, face to face, hybrid, and online).

Keywords:

• Academic video
• Ed puzzle
• pedagogy
• video analytics

Additional information

Notes on contributors

Laurie O. Campbell

Dr. Laurie O. Campbell is an assistant professor at the University of Central Florida. Dr. Campbell’s expertise and research focus in digital literacy includes research in student-created video, The One Minute Video Project, and academic video-watching behaviors. She is an assistant professor of STEM and Educational Technology in the Instructional Design and Technology program at the University of Central Florida in the Department of Educational and Human Sciences.

Tracey Planinz

Tracey Planinz is a graduate student at the University of Central Florida in the School Psychology Ed.S. program. She worked as a Graduate Teaching Assistant for the College of Education and Human Performance at the University of Central Florida and is currently working as a School Psychology Intern in Citrus County Schools, Florida.

Kelly Morris

Kelly Morris is a graduate student at the University of Central Florida in the School Psychology Ed.S. program. She worked as a graduate research assistant for the College of Education and Human Performance at the University of Central Florida and is currently working as a School Psychology Intern for the Manatee School District in Florida.

Joshua Truitt

Dr. Joshua Truitt is a major gifts officer at Stetson University and is active in several charitable and civic organizations. Dr. Truitt has extensive experience in technology transfer. He has taught Business Leadership in the Honors College.