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Research Articles

Urban branding as an effective sustainability tool in urban developmentFootnote

Pages 222-230 | Received 14 Aug 2013, Accepted 18 Nov 2013, Published online: 17 May 2019

Figures & data

Fig. 1 Research methodology. Ref.: The researcher.

Fig. 2 Branding strategy. Ref.: the researcher.

Fig. 3 The result of asking about the role of city branding elements in sustaining urban character. Ref.: The researcher.

Fig. 4 The opinion of the sample about, if there is an impact of economic and social activities on the urban character. Ref.: The researcher.

Fig. 5 The opinion of the sample about, if there is an impact of the signature architecture and historical buildings on the urban character. Ref.: The researcher.

Fig. 6 The opinion of the sample about, if there is an impact of the branding urban projects on the urban character. Ref.: The researcher.

Fig. 7 Port Said in the map. Ref.: The researcher, Google earth.

Fig. 8 Studying area. Ref.: The researcher, Google earth.

Fig. 9 Port Said (A) The historic office building of Suez Canal Company (B) Simon Arzt (C) (Simon Arzt) nowadays Ref.: M. Waleed, photographer, MSA Univ., 2011.

Fig. 10 Port Said – City form (Documentation of the visual image). Ref.: The researcher and Unpublished study, 2011.

Fig. 11 Port Said – City branding strategy. Ref.: The researcher.