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Highlights
► We tested whether team identification moderated the relationship between vicarious achievement and basking in reflected glory (BIRGing) or cutting off reflected failure (CORFing). ► We also compared the moderated models to models that indicate that team identification mediates the relationship between need for vicarious achievement and BIRGing/CORFing. ► The support for all of the models is based on the intersection of three theories: identity theory, self-esteem theory and achievement motivation theory. ► Using CitationJöreskog's (2000) analysis protocols, we found that there were no interaction effects for the moderated models. ► Using CitationZhao et al.’s (2010) strategy, we found indirect-only mediation for both BIRGing and CORFing.
Abstract
The purpose of our study was to test whether team identification moderated the relationship between vicarious achievement and basking in reflected glory (BIRGing) or cutting off reflected failure (CORFing). In addition, we compared the moderated models to models that indicate that team identification mediates the relationship between need for vicarious achievement and BIRGing/CORFing. The support for all of the models is based on the intersection of three theories: identity theory, self-esteem theory, and achievement motivation theory. Individuals (n = 151) affiliated with two Mid-Eastern universities completed a questionnaire before and after the 2006 Bowl Championship Series (BCS) National Championship football game. Using CitationJöreskog's (2000) analysis protocols, we found that there were no interaction effects for the moderated models. Using CitationZhao et al.’s (2010) strategy, we found indirect-only mediation for both BIRGing and CORFing.
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Notes
1 These authors contributed equally to this paper.
Additional information
Notes on contributors
Galen T. Trail
Dr. Galen Trail is an Associate Professor at Seattle University in Sport Administration and Leadership. His main area of research focuses on sport consumer behavior and he has published over 40 articles in journals such as the Journal of Sport Management, Sport Management Review, International Journal of Sport Management and Marketing, International Journal of Sport Management, International Journal of Sport Communication, and Sport Marketing Quarterly. He is presently working on his latest book, Sport Consumer Behavior, which will be available in 2010. Dr. Trail is on the editorial board or is a reviewer for nine different journals. In addition, he has done consulting work for a variety of professional sport organizations and leagues.
Yu-Kyoum Kim
Dr. Yu-Kyoum Kim is an Assistant Professor at the Florida State University in Sport Management. His main area of research focuses on sport consumer behavior and he has published over 30 articles in journals such as the Journal of Sport Management, Journal of Business & Industrial Marketing, Journal of Management & Organization, International Journal of Sport Communication, and Sport Marketing Quarterly. He is a reviewer for seven different journals.