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General Paper

Sell through a local retailer or operate your own store? Channel structure and risk analysis

, &
Pages 325-338 | Received 10 Jul 2014, Accepted 15 Apr 2015, Published online: 21 Dec 2017

Figures & data

Table 1 Outcomes under different channel structures

Table 2 Channel structure decisions

Figure 1 Equilibrium channel structure.

Figure 1 Equilibrium channel structure.

Figure 2 Pareto-optimal channel structure.

Figure 2 Pareto-optimal channel structure.

Figure 3 Contract termination risk and m2’s wholesale price.

Figure 3 Contract termination risk and m2’s wholesale price.

Figure 4 Contract termination risk and m2’s channel.

Figure 4 Contract termination risk and m2’s channel.

Figure 5 Equilibrium channel structure with contract termination risk.

Figure 5 Equilibrium channel structure with contract termination risk.

Table 3 Outcomes with general b

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