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Original Articles

Trust in supply forecast information sharing

, &
Pages 1322-1333 | Received 25 Jun 2014, Accepted 20 Jun 2015, Published online: 29 Jul 2015
 

Abstract

In this paper, we investigate the role of trust in supply forecast signalling in a supply chain with a supplier and a manufacturer in a one-shot game. It is assumed that the supplier faces a random yield uncertainty that is multiplied by the manufacturer’s order quantity. The supplier has a private forecast of yield risk. Based on the information, the supplier decides whether to share its forecast truthfully, or not to share. On the other hand, the manufacturer is faced with two ordering strategies. If it trusts the supplier’s report, then it updates its belief on the yield risk providing a forecast signal by the supplier. Otherwise, it orders based on its prior belief. We analytically obtain the optimal order quantity where the random yield uncertainty follows uniform distribution. The intuitive result indicates that the supplier has a tendency to deviate from reporting true forecast information. The numerical results support the intuitive conclusion.

Acknowledgements

The first author thanks Fondazione Italcementi and the Università degli studi di Bergamo (University of Bergamo) for funding her doctoral studies and Ryerson University for the in-kind support that has been provided during the author’s visit. The authors thank the anonymous reviewers for their constructive review reports.

Disclosure statement

No potential conflict of interest was reported by the authors.

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