Transition to the circular economy: the story of four case companies

Figures & data

Table 1. Overview of workshops and interviews per case study.

Company	Baby stroller manufacturer	Washing machine manufacturer	Automotive component manufacturer	TV manufacturer
Number of workshops at company	4	2	3	4
Number of online/phone interviews	14	6	5	1

Table 2. Challenges in the transition towards circular models (high means a big concern).

Challenge	Case 1: Strollers	Case 2: Washers	Case 3: Car Parts	Case 4: TVs
Understand market for recirculated products (customer behaviour)	High	Medium	Medium	High
Cost of operating circular business model compared to costs savings of remanufacturing (recoverable value)	High	Low	Medium	Medium
Access to good quality returns	Medium	Low	High	Medium
Speed of technological progress (innovation)	Low	Medium	Low	High

Figure 1. Activities in a repeated leasing with remanufacturing business model (based on Van Loon, Delagarde, and Van Wassenhove 2018).

Van Loon, P., C. Delagarde, and L. N. Van Wassenhove. 2018. “The Role of Second-Hand Markets in Circular Business: A Simple Model for Leasing Versus Selling Consumer Products.” International Journal of Production Research 56 (1–2): 960–973. doi: 10.1080/00207543.2017.1398429

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