Sloppy targeting of Chinese voters in the 2020 New Zealand general election: an exploration of National and Labour’s targeting strategies

Figures & data

Table 1. Market-oriented ethnic targeting principles.

Building trust with the ethnic community Utilising market intelligence to comprehend the community’s concerns Tailoring political offerings to address the specific needs of the community Engaging with the community

Figure 1. Number of candidates with Chinese ethnic background nominated by parties, 1996–2020 elections. Data set compiled by the author.

(source: Electoral Commission dataset)