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Research Article
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective
Tiziana Schoppera Ludwig-Maximilians-Universität, Munich, GermanyCorrespondence[email protected]
https://orcid.org/0009-0001-4322-0375View further author information
, https://orcid.org/0009-0001-4322-0375View further author information
Anna Berbersb University of Amsterdam, Amsterdam, the Netherlandshttps://orcid.org/0009-0000-3446-6843View further author information
& Lukas Vogelgsanga Ludwig-Maximilians-Universität, Munich, Germanyhttps://orcid.org/0000-0002-4761-8356View further author information
Received 31 Jan 2023, Accepted 01 Feb 2024, Published online: 02 Apr 2024
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