Figures & data
Figure 1. Knowledge to action process by Straus et al. (Citation2015).
An image of the Knowledge to Action Process, which displays in the center and upside down triangle labeled “Knowledge Creation.” At the top of the upside down triangle is the category “Knowledge Inquiry”, then “Synthesis” in the middle, and “Product Tools” at the bottom, with the words “Tailoring Knowledge” cutting through all parts of the triangle. On the outside is a circular process labeled “Action Cycle” at the bottom. At the top is the box labeled “Monitor Knowledge Use” which, moving clockwise, has a double-sided arrow directing it to “Evaluate Outcomes,” then “Sustain Knowledge Use,” then a box at the bottom that has two parts: on top it says “Identify Problem” with a double-sided arrow in the middle and “Identify, Review, Select Knowledge” at the bottom. Moving clockwise, the next box says “Adapt Knowledge to Local Context,” then “Assess Barriers to Knowledge Use,” and lastly “Select, Tailor, Implement interventions” which feeds back into the first box at the top.
Table 1. Knowledge to Action processes in relation to #DebunkingDesire.
Figure 2. Campaign timeline.
Figure 3. Example Instagram post.
A screenshot of an Instagram post. On the left is an image of a cartoon woman on a yoga mat sitting cross-legged with text above her that says, “Did you know that meditation and mindfulness can help improve sexual desire?” with the hashtag #DebunkingDesire at the bottom. On the right the text caption says, “Did you know that meditation and mindfulness can help improve sexual desire? If you’re looking for a way to help low desire, or relieve stress, or have always just wanted to start a mindfulness practice – now’s your chance! Next Tuesday, March 31st at 12pm PST Dr. Brotto will be leading a LIVE stress-management meditation through our Facebook page (@ubcshr) as part of our #DebunkingDesire campaign. We hope to see you then! 😊”.
Figure 4. Example Facebook post.
A screenshot of a Facebook post. On the left is an image with some large Z’s and the text: “Is your SLEEP interfering with your sexual desire?” On the right, the caption says “Is your sleep interfering with your sexual desire? (sleepy emoji) Research shows that getting less than 5 hours of sleep per night, or having frequently disrupted sleep, can negatively impact cortisol levels that contribute to stress. And more stress = lower desire! Read more about stress and sleep hygiene, as written by our own Julia O’Loughlin here: www.debunkingdesire.com/blog#DebunkingDesire.
Figure 5. Example Twitter post.
A screenshot of a Twitter post. At the top it says, “Desire tip: cut out multitasking. It’s a myth that multitasking means we’re paying attention to two + tasks fully at the same time. When we apply this to sexuality, multitasking thoughts can take us away from being fully present during a sexual experience. #DebunkingDesire” Below it is an image that says, “DESIRE TIP” at the top underlined by a chalk line and “Cut out multitasking” written on top of white chalk markings. #DebunkingDesire is at the bottom of the image.
