ABSTRACT
This paper describes experiences with new methodological approaches utilised in early viewer evaluations of a public service television drama series. We would like to challenge self-reports as the only source of data in viewer evaluations of television drama series. Based on two viewer evaluation studies of one-hour drama series, both conducted in an applied research setting, we outline pros and cons of electroencephalography (EEG) and skin conductance (SC) measurements tested in combination with in-depth interviews and written self-reports. In conclusion, we suggest a research design consisting of skin conductance measurement with written self-reports as the preferred method for viewer evaluations of television drama series conducted in an applied research setting where time and money is an important constraint.
Disclosure statement
No potential conflict of interest was reported by the authors.
ORCID
Thomas Bjørner http://orcid.org/0000-0001-9071-7168
Notes
* As selected by ECCE 2018 within the 5 best papers for publication in BIT.