The influences of information overload and social overload on intention to switch in social media

ABSTRACT

Switching behaviour among social media users is increasing nowadays. It is necessary and urgent to investigate the mechanism of intention to switch in order to help social media prevent user loss. This study tries to explore that under what condition the information overload, social overload are linked to social fatigue and intention to switch. The results show that social fatigue could play a role in mediating the relationships between both information overload and social overload in motivating an individual’s intention to switch. Moreover, information relevance could moderate the relationship between information overload and social fatigue, as well as social overload and social fatigue positively. The results of this study provide vital important reference for the operation of social media platforms.

KEYWORDS:

• Information overload
• social overload
• intention to switch
• social fatigue
• information relevance

Disclosure statement

No potential conflict of interest was reported by the authors.

Acknowledgements

This work is supported by the National Social Science Foundation of China under project number 18BGL263 and the National Natural Science Foundation of China under project number 71471106.

Additional information

Funding

This work was supported by the National Social Science Foundation of China under project number 18BGL263 and National Natural Science Foundation of China under project number 71471106.