Digital Negotiation: Online Leisure in Coping with Gender Stereotypes

ABSTRACT

This study aimed at exploring whether cyberspace and the anonymity it provides can be useful in coping with leisure constraints that originate in gender stereotypes. The study was based on a survey that measured perceptions of parallel online and offline forms of masculine, feminine, and gender neutral leisure activities among 240 Internet users belonging to one of two age groups: adolescents and seniors. Findings indicated that offline feminine activities were perceived as more suitable for both genders in their online form. By contrast, the offline leisure activities labeled masculine were still perceived as such in their online form, with older participants even considering them more masculine in that mode. These findings suggest that online leisure plays a dual role, rendering activities more accessible to men of all ages but further discriminating against older women. It seems to broaden age and gender disparities and perpetuates power relations inherent in patriarchal societies.

KEYWORDS:

• constraints
• cyberspace
• gender
• leisure
• media generations
• stereotypes