Impacts of positive and negative corporate social responsibility on multinational enterprises in the global retail industry: DEA game cross-efficiency approach

Abstract

This study aims to investigate the effects of corporate social responsibility (CSR) on corporate performance in the global retail industry. We adopt the modified data envelopment analysis (DEA) game cross-efficiency approach in assessing the longitudinal efficiency of a sample of 414 listed retail firm-year observations given by Forbes 2000 between 2013 and 2018. The performance result indicates that the Americas retail industry is growing steadily and continues to dominate other regions. Not only the retail industry but all industries in Europe have severe environmental safety rules and management requirements in business operations, hence, Europe also scored high in both the overall environmental index in CSR and all their component indices. Additionally, panel regression revealed that the environmental dimension in CSR is significantly and directly correlated to firm performance. This study’s findings will provide practitioners and policymakers with managerial and strategic implications to enhance their efficiency by applying the CSR dimension in the retail industry.

Keywords:

• Corporate social responsibility
• corporate performance
• data envelopment analysis
• game cross-efficiency
• global retail industry

Disclosure statement

No potential conflict of interest was reported by the authors.