“This is capitalism. It is not illegal”: Users’ attitudes toward institutional privacy following the Cambridge Analytica scandal

Figures & data

Table 1. Regimes of justification (adapted from Boltanski and Thévenot 2006)

Justification	Mode of evaluation	Qualified objects	Keywords	Example
Civic	Collective welfare	Rules and regulations, fundamental rights, welfare policies	Rules and regulations, civic rights, social responsibility, legal, official, regulations	“[I don’t like about FB] the invasion of your privacy, when they record you and track you … You feel you have no privacy, that they know anything about you.”
Market	Gains and losses	Market circulation of goods and services	Gains and losses, market, value, economical logic, goods, services, customer, consumer, exchange	“FB profits from my activity, that’s their gain, because if people are active on FB they make profits. If people won’t use FB it’ll disappear.”
Domestic	Custom and tradition	Patrimony, heritage	Conventions, status quo, that’s the way the world operates, tradition, heritage	“It (CA scandal) doesn’t sound exceptional, I think FB has always done it … You assume all your information is exposed … it’s quite naïve to assume that what you post is only yours.”
Industrial	Technical efficiency	Infrastructure, project, technique	Progress, improving the world, efficiency, functional, operational, technical, competence, measurable, infrastructure	“At the end, their goal – and I’m not justifying them – was to make our lives easier … things are more accessible, you don’t have to look for them. Yes, I’m aware of the consequences, that FB can take my profile picture and do something with it.”
Inspired	Grace, singularity, creativity	Creation, emotional connection	Brilliance, vision, changing the world, inspiration, unusual, passion, enthusiasm, visionary	“I’ll be sad for Mark Zuckerberg … the man started an empire … he’s probably smart … it’ll be sad because he revolutionized the way we consume content and interact with people, for better and for worse … our generation will remember him forever.”
Fame	Renown	Attention, media, image	Public exposure, need for recognition, influencing public opinion, fame, popularity, celebrity	“I’m less bothered than others by FB [invading my privacy] because I don’t have anything to hide. I’m one person in this world, not that significant. I’m not like Donald Trump who runs the world.”

□ Regimes of justifications that were prevalent in the responses of current study’s participants.

◼ Regimes of justifications that were NOT prevalent in the responses of current study’s participants.